Our group chairman began his foray into the electrical industry in the Middle East, Africa and Europe.

We ventured into cables to satisfy the growing demand in the space. Our high quality Made in Europe cables attracted high profile interests from the MENA region.

We began our lighting line in the compact fluorescent lamps era. We moved into the high quality LED segment with our joint venture in the UAE Freezone.

We moved into the pure metal cable accessories space through our joint venture in India. Our obsession with quality and competitiveness in pricing with the trust in our name enabled us to compete with established names in the space.

We merged all three production lines under Ecor branding. The brand strategy of sustainability was already in line with the product lines being offered through highly recyclable material use, highest levels of efficiency and superior life expectancy in our products.